Overview

Organic Mood is a Chicago based boutique that specializes in handmade jewelry which draws inspiration from nature and indigenous cultures. A significant portion of their mission focuses on protecting and celebrating nature and the earth. All items produced are from nature, emulates nature, or protects nature by way of utilizing repurposed materials.

 

Needs

With a launch scheduled for spring of 2021, there was a need for a complete marketing presence, which included an e-commerce website.

 

Approach

After research and careful consideration of the brand's goals and needs, a theme is constructed using various elements of nature. This was a unique opportunity to implement quality branding and design from the ground up. The design elements throughout the website and marketing materials created have a clean and simple design approach, highlighting the details and beauty of the jewelry.

 

Role 

• Logo design and brand management

• Website construction and maintenance

• Print design

• Social media graphics

• Model and location scout

• Art Direction

• Photography

• Booth design/branding and construction